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The question of when "Tenet" will be released in cinemas is now just as exciting as the question of what exactly Christopher Nolan's new film is all about. Now there are possible new launch dates for the US and the rest of the world.
It had already been hinted at: After "Tenet" has already been postponed twice, everything now suggests that it will be nothing even with the current start date on August 12, 2020.
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In the USA, the unusual, worldwide parallel Wednesday launch date was canceled on 20 July 2020 yesterday and no new date was announced for the time being. In Germany, 12 August is still valid, but it is to be assumed that this will not continue.
The Washington Post's entertainment business journalist Steven Zeitchik writes the same on Twitter. According to his sources, Warner is currently aiming to release "Tenet" outside the United States on August 26, 2020, and in the U.S. on Labor Day weekend.
The 26th of August is a Wednesday, Germany starts on August 27th would also be possible, but as described above, the previous date was also a Wednesday.
UPDATE of July 22, 2020: We have heard from cinema circles that the German launch is now actually planned for 27 August 2020.
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WHY NOT POSTPONE AFTER 2021?
In another tweet, Zeitchik also outlined the thoughts behind the new dates. A legitimate question is why "Tenet" is not simply moved to the end of 2020 or sometime in 2021, as has already been done with numerous other large and medium-sized films.
Warner seems to be focusing on two main questions:
1. Will the Corona location have already relaxed much more on Thanksgiving or Christmas? So is it safer to bring a film to the cinema?
2. Will there be enough cinemas to bring a film to the cinema in 2021?
The implied answer to these two question is "no" - or at least the answer that Warner came to. Apparently, at least, one seems to expect that the pandemic in the US is not really under control by the end of 2020.
And at the same time, there are fears that the long period without big blockbusters will bring many cinema operators to their knees and next year there may not be enough cinemas left to make a 200 million dollar movie like "Tenet" profitable to start.